About
Built inside the operations we now run.
Mission
Help businesses look into their operations and act on what they see.
Most businesses in the region are running blind. They have the data, they just cannot see it. VAR turns that data into decisions.
Vision
Every business in the Arab world running on data, not gut.
Not just the large enterprise with a full IT team. The multi-branch restaurant, the growing retailer, the family business scaling across cities.
Values
Built inside operations. No templates. Results, not deliverables.
Everything VAR builds has been stress-tested from inside a real operation. We do not hand over a PDF and leave. We stay until it works.
About
Every business runs on decisions. VAR makes the hard ones easy.
See what is really happening, catch what slips, and make the call with the full picture.
The Team
Technology
Anan Khalidi
Six years running operations across 30+ locations, from Head Barista to Innovation & Partnerships Lead, before building the tools to automate them. The systems VAR delivers have been stress-tested from inside the operation they are designed to run.
Built and ran operations across 30+ locations
Scheduling, reporting, and workforce systems deployed at scale
Advanced Odoo, Foodics, and Airtable integrations
Growth
Nadeem Hushki
Marketing strategist specializing in brand positioning, campaign execution, and paid media across the Arab market.
Full campaign execution from concept to launch
Paid media across Meta, Google, and TikTok
Influencer partnerships and PR in the MENA region
Backed by a team of specialists in marketing, training, and physical operations.